New beginnings : Apple officially comes to India

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Looking at the emerging power of the Indian Economy and sudden increase of the online presence in Indian after the internet boom launched by Jio. Apple has officially entered the Indian market with it’s first online store opening from 23rd October. You must be wondering if Apple didn’t have any store in India then how did popular products like iphones , ipads, Macs were available in India. Well, until now, the dealing of Apple products was done by middlemen also known as ‘authorised reseller’ which sold Apple’s products all over the country. We can be amazed by the fact that after Apple’s decision of opening an online store and making a direct presence in the Indian market, the consumers can now enjoy all the privileges that only those countries enjoyed which had their own Apple Stores.

The perks

Having a direct presence of Apple in a country opens up the gates for a lot of privileges for the consumers to enjoy, the biggest on of them is availability of Apple Care. Foe those who don’t know, Apple care is a service offered by Apple in which the consumer is entitled to extend the warranty of their devices by paying a few extra bucks, this will also ensure hassle free customer service and original parts replacement. In India, the most common reason why people weren’t attracted to Apple products was because of low quality customer service and lack of availability of parts which is a very frustrating experience for someone who pays such a high price for a product.

Another cool perks of having an Apple store is the availability of a service called Apple Trade In. Apple Trade In a service in which the customer can return their old phones and get heavy discounts on new Apple products depending upon how ‘eligible’ their old phone was. The discounts that could be offered on the old phones are mentioned on the company’s website and the discount are ranging from Rs. 3000 to a whooping Rs. 35,000 on a brand new iphone XS. This will help Apple reach out to a lot more new people in India. Apple also clarified that trade-in values will vary based on the condition, year and configuration of your trade-in device and is computed on Maximum Retail Price. “You must be at least 18 years old to be eligible to trade in. Not all devices are eligible. Trade-in values are conditional upon the received device matching the details you provided when the estimate was made and subsequent verification at collection. Apple reserves the right to refuse or limit the quantity of any device for any reason,” the company said in a statement.

Gone are the days when people had to import custom built Macs for their professional work as because of coming of Apple online stores, the customers in India will have an option to access the pro line-up of Macs and enjoy the extreme computational power of Mac Pros .

Nevertheless, Apple trying to expand it’s presence in Indian market is truly a smart move given the conditions that Indian customers are trying to ward off Chinese products and the most selling mobile phone Brands like Oppo, Vivo, Realme and OnePlus could hit rock bottom and people might explore new options and Apple is leaving no stone unturned to allure this shift of paradigm to it’s favour.

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